Across emerging markets like India and Africa, mobile web-based experiences on smartphones are proving to be the first point of discovery for users trying to access products and services online. One of the key challenges in these markets has been to on-board users using email or other modes and getting verified using the inefficient OTP process. This SDK solution on mobile web is intended to simplify this process for developers through its OTP-less and free to use phone number based verification solution, allowing their users to seamlessly and securely access services using their Truecaller credentials. This ensures there are reduced barriers along with fewer user drop-offs and resulting in increased growth in verified users that contributes to minimized business risks for the developer.
Commenting on the launch, Priyam Bose, Global Head, Developer Platform & Relations, Truecaller, said: “Our vision has always been to enable the developer community by providing them with solutions that help them to build user-focused, trust-based and growth-oriented products. User onboarding and verification continue to be one of the critical use cases for developers as it is crucial in creating a first impression for their users in terms of building a seamless and secure product experience. On an average, developers in growth markets are starting to see anywhere between 40%-60% of their users now coming from mobile web, giving us more reasons to launch our Truecaller SDK solution for mobile Web interfaces.” This launch extends Truecaller’s philosophy of building and solving problems at scale for users and developers globally, with value-driven functionalities. Truecaller SDK service for the mobile web platform can be used to fulfil use cases such as mobile number based signup, login, checkout, verification, and more such touch-points across the user journey. Early access developer partners for this service also shared their experiences. Mukund Laddha, Product Manager, OYO, said: “At OYO, we have been expanding globally at a rapid pace. Improving user experience during authentication has been a key area of focus. This integration with Truecaller presented us with an opportunity to present users with a reliable alternate login method with a large presence across countries. This has made user on-boarding on web more fluid and frictionless.” Zairus Master, CEO, Shine.com, said: “At Shine.com, our constant endeavour is to improve our end-user experience by adopting best-in-class technologies. As an early access partner, the integration with Truecaller’s verification solution for mobile web platform will help candidates simplify their registration process on Shine.com and facilitate a constantly active and verified set of candidates on the platform, complete with their updated contact details. We believe that this product integration will give Shine.com a competitive edge over other job portals which solely rely on traditional, OTP-based verification.” According to Udit Tyagi, Product Head, Times Internet Limited – Indian Languages News Business: “In the ever-evolving world of PWA’s the gap between app and mWeb is slowly fading away and users expect uniformity and seamlessness in terms of experience and onboarding irrespective of the platform. By leveraging Truecaller SDK for mobile web, we have been able to improve the on-boarding experience of users in our canvas of mobile web apps. In our case, onboarding conversions via Truecaller are 41% higher compared to standard onboarding processes.”
About Truecaller: People use Truecaller to stay ahead. It helps them know who’s getting in touch, filter out unwanted calls and SMS, and focus on what really matters. The company provides a suite of unique services such as a dialer that offers caller ID, spam detection, messaging and more. Truecaller’s mission is to build trust everywhere by making communication safe and efficient. Headquartered in Stockholm, Sweden, the company was founded in 2009 by Alan Mamedi and Nami Zarringhalam. Investors include Sequoia Capital, Atomico and Kleiner Perkins Caufield Byers.
