Certainly, Xiaomi has ambitions to become the number one smartphone brand in the world by launching more products from various segments ranging from low-end, mid-range, to flagship. Recently, Xiaomi CEO Lei Jun revealed that he has ambitions to make Xiaomi the world’s number 1 smartphone brand. Lei Jun said that this would be achieved in approximately 3 years. Within these 3 years, Xiaomi will try to bring quality products to its consumers. In addition, Lei Jun is also proud of Xiaomi which has succeeded in becoming the first Chinese company with such a great achievement. Where in several regions such as Europe to Asia, Xiaomi has managed to become the number one smartphone brand. Xiaomi’s achievement is arguably quite exceptional because Xiaomi is a company established in 2010, with its competitors such as Samsung to Apple have existed long before Xiaomi was founded.